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Do you want to know the best email marketing automation tools most suitable for your company?
Although email marketing is the simplest and most easy way to communicate with customers and prospects and establish solid relationships, it can be time consuming and costly if not well managed.
That’s why using email automation tools is the best way to do it. But then again, with the rapid development of the internet and email marketing, there are many companies priding themselves as the best email marketing automation tools with a fat promise of helping you get better results in email marketing
As a result, locating the best email marketing automation tools becomes extremely difficult. So in this post, I’ll go through some of the best email marketing automation tools on the market right now, as well as how to use them to obtain the best results.
What Is Email Marketing Automation
Email Marketing Automation is a method of automatically sending emails in response to numerous contextual and behavioral elements. A software solution that automates and maintains these email marketing operations is known as an email marketing automation tool.
Businesses can save time, money, and minimize the amount of labor they have to do by implementing automation technology. Planning ahead of time for the tasks you wish to automate is the key to automation.
Why You Need The Best Email Marketing Automation Tools
Automating your email campaigns is not only a great way to save time, but also a great way to boost user engagement, conversions and most important profit. Here are 3 elaborate reasons why you should be using the best email marketing automation tools
Automation Saves Money
The basic goal of any marketing effort is to increase sales and leads. However, if you aren’t using the right tools, developing the perfect campaign to achieve your goals can be difficult.
To mention a few advantages, using the best email marketing automation systems can lead to increased conversion rates, less labor for the organization, and a higher marketing ROI. As a result of these advantages, the cost per acquisition is reduced, allowing the company to save money.
Automation Saves Time
Using email to communicate with your consumers is an excellent approach to ensure that they do not forget about you.
Manually sending these emails, on the other hand, is inefficient and time-consuming. As a result, in the marketing industry, automation now reigns supreme.
Using the best email marketing tools will save you time while also allowing you to engage with your customers and continually stay top of their mind.
This gives you more time to really focus on more vital tasks like generating new leads, acquiring new clients and even closing sales/deals
Automation Increases Profits
Many technologies are available to help you automate your marketing. The main purpose of all of these email automation solutions, though, is to quickly reach and engage your current, prospective, and past consumers.
This, in turn, leads to a rise in revenue. The majority of firms are aware of this and employ the appropriate technologies to automate their marketing.
So, in this ever-evolving technology era, it’s becoming increasingly tough to attract your target audience’s attention to your firm.
The best approach to stay competitive and continue to produce revenue for your company is to use the services of best email marketing automation tools.
How Too Choose The Best Email Automation Tool For Your Business?
When choosing the best email marketing automation tools, you have to ask yourself right questions, set clear measurable goals, and take the time to understand your options, all these will help you make a decision faster.
And because there are many best email marketing automation tools out there. To choose the one that best suit you will depend on:
Your budget is one of the most important aspects to consider when choosing the best email marketing automation tool for your company.
As a tool for corporate growth, email marketing automation has grown increasingly significant. However, there is a problem. Although automation software is prohibitively expensive, there are several low-cost options that are of comparable quality.
Because the email marketing automation provider you choose is influenced by your budget. Before selecting an email marketing automation tool, you must first choose how much you are willing to spend.
It’s excellent advice for small businesses to make sure your email marketing automation is simple and cost-effective.
Email List Size
Email marketing automation is a fantastic tool for streamlining and systematizing your email marketing campaigns. When employing an email marketing automation service, the size of your list has a significant impact on its success. As a result, while selecting an email marketing automation solution, it’s critical to evaluate the size of your email list.
What if your list isn’t very big? What if it’s a 1000 email list? What if there are 100000 emails on the list? Essentially, the size of your email list is a major consideration when selecting one of the many best email marketing automation tools.
What do you seek for in an email marketing automation solution for your business? This is a crucial question to think about.
Every company has its own goals, specs, and policies. It’s crucial to understand your company’s needs and make sure the email marketing automation tool you choose has the features you need.
Knowing which automation jobs you want and which tasks you don’t want will help you make a better informed decision.
What Are The Top 10 Email Marketing Automation Tools?
Like I already mentioned in this post, Here is an interesting overview of the top 10 Best email marketing automation tools you should consider for your business.
Sendinblue is a leading email marketing platform that provides one the best email marketing automation tools.
You can create anything from automated email sequences to multichannel workflows that take each contact on their own unique journey.
They make email marketing automation less complicated by building an editor where you can create your workflows in just a few clicks. They also come with ready-to-use, customizable workflow templates.
Not just that, Sendinblue’s marketing automation platform comes equipped with the tools you need for a multichannel marketing strategies such as
- Using customised SMS messages to communicate with customers
- Managing transactional and marketing emails.
- Keeping track of all your consumer information in one location will help you build deeper relationships.
- For a flawless online experience, connect with prospects and consumers in real time.
- Increasing conversions by creating personalized landing pages for your campaigns.
- Launching advertising based on your contact lists to retarget contacts or reach new audiences.
So, if you’re wanting to improve your email marketing automation game, this is the place to be.
One striking aspect of Sendinblue’s automation tool that newbies will love is that the tool is free for up to 2,000 contacts. Also worthy to note about Sendinblue is that whichever plan you go for, you’ll get access to their full suite of automation features.
Pricing: Free plan, paid plans start at $25/month
The email marketing provider MailChimp is well-known. MailChimp’s free services outperform most of their competitors with over 250 integrations and a varied set of capabilities.
In their free marketing bundle, Mailchimp offers one of the best email marketing automation tools. Although, you must have a premium account with them to use the customer journey builder, which helps with email marketing automations more
In contrast to other email marketing automation platforms, Mailchimp’s Free plan includes more free automation capabilities, such as Welcome series and newsletters. specialty item suggestions, as well as a cart that hasn’t been used in a long time, product retargeting, customer preferences, first purchases, order notifications, product follow-up, and campaign involvement are all critical factors to consider.
Unlike other systems’ automatic workflows, Mailchimp’s Customer Journey builder lets you develop highly personalized paths that convert leads to customers
Pricing: Limited free plan, paid plans start at $15/month
Mailerlite is a well-known email service provider that helps a lot of small businesses with their marketing efforts.
Although Mailerlite’s automation features aren’t as advanced as you might imagine. However, it is ranked among the top email marketing automation systems for two primary reasons.
For starters, it offers a substantial free plan with access to all of its automations for up to 1,000 subscribers.
Second, it is one of the most user-friendly in terms of simplicity and ease of use.
Automations are simple to set up, thanks to a simple workflow editor that allows you to create multi-step campaigns.
Email clicks, specified dates or anniversaries, contacts being moved to a new group or when a contact field is updated are all examples of automation triggers possible with Mailerlite
If you have a tiny email list, a limited budget, and require a simple solution with basic automation possibilities, one of the many top best email marketing automation tools available is Mailerlite
Pricing : Free plan, Paid plan starts at $30 per month
ActiveCampaign is a major email marketing platform that offers a wide range of email marketing services to both small and large businesses.
It’s one of the best email marketing automation tools on the market, and it simply allows you to create drip emails that enhance subscriber engagement, demographics, and history, among other things.
ActiveCampaign can also be used as a customer relationship management (CRM) plus its marketing automation solution. You can use this automation to segment your contacts, adapt your messages, organize marketing campaigns, and optimize customer experiences after extracting your email list with ActiveCampaign.
Adaptability, complex functionality, and excellent customer support are just a few of the benefits of ActiveCampaign.
Pricing: 14-day free trial, paid plans start at $15/month
Sendloop is unquestionably one of the best email marketing automation tools available. It offers a user-friendly interface that doesn’t necessitate the use of IT.
As a result, you may personalize your emails using a drag-and-drop email builder. It has more than 80 free email designs, each with its own set of features.
You can use Sendloop to track your clients’ movements on your website. You can execute highly effective email marketing campaigns utilizing this email automation software.
The striking features that makes it one of the best email marketing automation tools is it’s drag and drop feature and the ability to track and analyse reports.
Pricing: Free Plan, Free Trial, paid plan starts at $21 per month
For those who prefer a simpler email marketing automation solution, ConvertKit is one of the best options.
It was designed primarily as an email marketing tool for bloggers and other online content creators, but it may now also be used by e-commerce retailers and other businesses.
Basically, if you’re searching for a simple solution, this will suffice.
Their primary goal is to create and deliver simple, clear emails. Instead of providing email templates, they urge users to make their own.
The automation module has a simple interface but is extremely powerful. You can develop automations based on a few triggers and then set up separate rules to activate the simpler automations.
Its easy-to-use automations, capacity to construct landing pages, tags, and integrations with a variety of other applications are among its most appealing features.
Pricing : Free Plan, Paid plan starts at $9 per month
One of the best email marketing automation tools on the market is HubSpot, a major email marketing company known for their marketing automation.
The marketing automation tool in HubSpot features an intuitive visual board where you can create simple to complex conditional workflows.
You may use its marketing automation to adapt emails, content, offers, and outreach to each lead based on their activity.
Hubspot automation tool is a sure bet whether you need to send kickback emails from lead offers, thank you emails after purchases, or just promote current campaigns.
Simple email list autoresponders can be set up, or you can create a clever network of rules to target certain users with the proper email, website experience, and more.
Essentially, the workflows tool automates processes beyond email, allowing you to extend your business and spend less time on mundane tasks.
Pricing: Free plan, paid plans start at $50+/month
Moosend is an email marketing automation platform that serves a variety of businesses, including ecommerce and software as a service.
The tool is equipped with an advanced workflow builder, pre-made email newsletters templates, landing pages, and forms, making it one of the best all-in-one marketing tools out there.
Moosend has all the tools of the trade in one easy-to-use app. You can automate on the go, design your own automation workflows and select the event that will set the automation in motion
With Moosend’s automation, you can send the proper email campaign to individuals in your contacts who are interested in a given product or service, using extensive website tracking and triggers.
Overall, Moosend is a cost-effective platform offering powerful marketing automation features, lead generation tools, reporting and analytics, integrations, and more.
Pricing: Free-forever plan (for up to 1000), paid plans start at $8/month
Benchmarkemail is another email marketing platform offering a powerful yet simple automation tools
It has a very user-friendly design, making it one of the easiest automation programs to use. It’s a wonderful and easy alternative if you’re a small business owner wishing to run basic automations.
Automations are extremely simple to set up, thanks to a logical workflow editor and ready-to-use templates.
Autoresponders for new signups and date-based triggers such as birthdays, anniversaries, and other events are included in the free plan automations.
You receive more capabilities with a subscription plan, such as behavior-based triggers like email opens and clicks, advanced segmentation, website tracking, pre-built customer journeys, landing pages, and more.
These allow you to launch targeted campaigns that are automated, such as abandoned cart campaigns, which are also included in the automation process templates.
You may also use their marketing automation templates or design your own to automate your welcome email series, turn subscribers into customers, and shift subscribers from your leads list to your customers list.
Pricing : Free plan, Paid plan is determined by the current exchange rate
10 Constant Contact
Because of its user-friendly interface, Constant Contact this is another good email service provider, especially for beginners.
It has fantastic automation features, such as autoresponders and email list management tools, that help you keep everything organized. New ecommerce store owners can also use Constant Contact to segment their customers based on their online behavior and shopping habits.
You may also create automatic workflows based on email engagements using its marketing automation software, allowing you to better target your customers.
Automation has one flaw when it comes to more complex procedures and multi-step workflows: it isn’t adaptive.
Constant Contact will however help you create fundamental business automation in general. If you’re looking for simple automation, Constant Contact may be one of the best email marketing automation tools option for you.
Pricing : 60-day free trial, paid plans start at $20/month
Email marketing automation tools are incredibly useful for businesses of all sizes. They allow you to tailor your customer outreach to exactly who you’re trying to reach, while also making it easy to follow up with customers who have not engaged with your business yet.
I am positive you enjoyed this article about the top 10 best email marketing automation tools and found it very useful. This will greatly help you better determine which email marketing automation tool will work best for your business. So pick one and get started immediately.