Which is better blogging or YouTube

Top 5 Factors To Consider Which Is Better Blogging Or YouTube

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Which is better blogging or YouTube?. This is a very common question that many beginners looking for the smartest way of earning income online ask.

I have also had to ask such question back before I got started in the journey of online business. 

Although, there are many make money online opportunities that abound in the online space. But starting a YouTube channel and starting a blog seemed to be the most dominant of them all. So I understand perfectly what it means when you ask which is better blogging or YouTube.

In this post, as one with experience in both YouTube and blogging, I will give you my unbiased answer to this seemingly disturbing question for newbies. 

That’s not all, I will comprehensively share with you the advantages one has over the other and ultimately the top 5 things to consider before choosing which is better blogging or YouTube

Looks like something you want to see?

Let’s go

Before we dive in fully, let’s look at a brief overview of both.

YOUTUBE

YouTube is a video sharing platform that serves the purpose of both a social media platform and a search engine owned by Google. 

How Does It Work?

You create a channel on it based on your knowledge, hobby or passion for free. You then create video contents and publish on your channel. 

People can now watch your videos and subscribe to your channel to be getting notified whenever you drop new video contents as long as they find it interesting and valuable

You can make money on YouTube through multiple ways like joining the YouTube partner program, getting super chats and members. You can also make money through affiliate marketing and getting sponsored deals.

So running a YouTube channel is very simple and straightforward. This simplicity and the almost zero barrier to entry are two of the many reasons why it has exploded in popularity over the years.

Content creators of all ranges and niches find it so easy to share their contents with large audiences who are already hanging out on the platform. 

And to make money offline or online, you must have an audience. This is one thing that YouTube prides itself on. So there is no limit to the kind of money you can make on the platform if you put in enough work into it

Don’t believe me? …Here are some interesting facts

  • YouTube has 2.3 billion users worldwide.
  • YouTube viewers watch over a billion hours of videos on the platform every day and generate billions of views. (YouTube, 2021)
  • Youtube is the second most popular search engine after Google
  • It is the second most popular social media platform after Facebook
  • YouTube generated $19.7 billion revenue in 2020. A whopping 30.4 percent increase year-on-year

With all the above mind blowing statistics, It’s safe to say that YouTube is one the best platforms for content creators to earn smart income online and live a financially free life.

At this very point You may quickly ask what is the need of knowing which is better blogging or YouTube when YouTube is this massive.

Hold on yet.

Let’s take a quick overview of blogging

BLOGGING

Blogging is one of the oldest and most popular ways of making money online.

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A Blog simply means a website where discussions, informational and instructional posts are published frequently in a reverse chronological order.

Blogging elvoled from online diary and Justin Hall who is regarded as one of the earliest bloggers started his personal blog in 1994, that way way before the first YouTube video was published

  • Each month, approximately 409 million people view more than 20 billion pages.(Hosting Tribunal)
  • There are about 70 million posts being published each month by WordPress users alone(Hosting Tribunal)
  • 77 million new blog comments are generated by readers each month (Hosting Tribunal)
  • There are more than 600 million blogs on the internet (Hosting Tribunal)
  • Over 2 million blog posts are published on a daily basis (Hosting Tribunal)
  • There are 31.7 million bloggers in the US alone (Statista)
  • The average base pay for a blogger is $52K per year (Glassdoor)
  • Food and personal finance blogs make around $9K per month on average (Rankiq )

With these stats, one is certain that blogging is another gold mine. It is also important I state that this stats on earnings are just mere averages as we have tons of bloggers making 6 figures on a monthly basis even in African

Apparently, these two online businesses make good money when done properly. So now, how do you decide which is better blogging or YouTube?

Factors To Consider Which Is Better Blogging Or YouTube

First thing first, there are personal questions to answer and the sincere answers to these questions will drive your decision.

1. What is Your Goal?

What do you plan to achieve in the long run?

Making money online is just one of the segments of the orange as the both is capable of making you make enough money. There is the bigger picture you have

Have you always wanted to own your own space and have complete control of this space?

Have you always wanted to create a brand and become a number one go-to resource for your niche?

Then in the question of which is better blogging or YouTube. Blogging might be a better choice for you.

Why is this? Blogging is the only platforms that allows for total control of your space and building a business brand becomes easier with it too.

 2. Natural Skill

YouTube and Blogging both require excellent communication skills. While you must have a good written communication skill to ace in blogging. YouTube demands a great verbal communication skill to make it easy for you

This brings the ball back to your court.  Baring all other conditions. Which of these communication skills come naturally to you, writing or speaking. The answer you will provide to this will inform your decision on which is better blogging or YouTube for you

3. Acquired Skill

Other than the natural skill you have, you may have  acquired some other hard skills through training or mere observation.

Having a great video that would attract viewers today on YouTube has to be well done in terms of editing and filming. All these require that you have the basic skill sets to do basic Editing and filming. If this is a skill you have and you find it fun doing. YouTube is likely to be your thing.

On the other hand, you may have acquired writing skills such as creative writing or even trained in copywriting and you enjoy it so well, it’s needless to say that in the battle of which is better blogging or YouTube. Blogging will come out as a winner

4. Cost

If you do not intend spending any sort of money in the initial stage. YouTube might be a thing for you as you can set up a full fledged YouTube channel for free using just your mobile phone and some free tools online to create your YouTube banner and thumbnails. Examples of such tools are Canvas and Pixellab.

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5. Growth Speed

For all I know, YouTube gives a form of assistance in helping you promote your video faster than Google would for a blog post and virality is something that happens very well with video contents. so I would say if you want to grow faster, YouTube is certainly what I would advise you to start with

Advantages Of YouTube Over Blogging

  • It’s less expensive to begin.

Even if you are on a shoestring budget, you may establish a YouTube channel because it is completely free to do so. You don’t need to buy a domain name or hosting like you would if you were blogging because YouTube takes care of everything.

To record and edit your content, all you need is a smartphone. There are numerous smartphone apps that may be used to professionally edit videos.

Although, as you progress, you can invest in microphones and cameras, for a beginner, you can stick to the basics. A good smartphone can take care of everything for you

  • Build a larger audience in less time

When opposed to blogging, YouTube makes it easier and faster to build an audience and generate trust. People are more likely to trust you if they see and hear you than reading about you. People may admire you for a variety of reasons, including the way you smile, speak, or even the appearance of your surroundings. There’s something inherently appealing about visual stuff.

So, because your viewers see and hear you on YouTube, it’s really easy to have a tremendous impact on their life.

  • Faster Growth

Although getting to the monetization threshold could be challenging for a lot of Beginners. The growth rate is still faster on YouTube as compared to a Blog.

YouTube being your host helps you in promoting your videos more than Google helps in promoting your blog. It could be because there is less competition on your YouTube.

Also, virality is more common on YouTube than in blogs. That’s the ability of one or some of your content to go viral and gain unspeakable traction. In youtube, one of your videos can go viral overnight and blow up the channel in a few days. This is rare in Blogging

  • There Are Fewer Technological Difficulties.

Unlike blogs, where you’ll need to deal with a variety of technical difficulties such as your site’s design, themes, plugins, bug updates, spam and bot protection, and so on. You don’t have to worry about these issues on YouTube because your host takes care of everything.

  • It’s a Lot Of Fun To Watch Videos on YouTube.

As you become more comfortable using YouTube, you’ll realize how much fun it is to create content and connect with your audience. This is especially true if you work in a field about which you are passionate and have extensive knowledge.

Advantages Of Blogging Over YouTube

  •  Faster AdSense Monetization

Monetization is faster with AdSense In  Blogging as compared to YouTube. With a blog, you can just write a few original and high-quality posts, apply for Google AdSense and you will be accepted meaning your site can begin to show ads. 

However, with YouTube you have certain conditions to meet. You will have to have 1000 subscribers and 4000 watch hours before you qualify to apply for Google AdSense Partnership. For most beginners, this is usually a very difficult threshold to meet 

  • Editing Advantage 

One of the best things about blogging is that you can go back and change a previously published post if the need arises.

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For example, you may notice that some of your previously published content is perfect for incorporating newly discovered affiliate links. Simply return to the article and make the necessary changes to the post and affiliate links.

With YouTube or video content, however, this is nearly impossible. In fact, if you need to add something to previously uploaded content, you’ll have to make a new video. This is a significant benefit of blogging versus YouTube videos.

  •  Many Ad Networks Options

If you’re interested in leveraging ad networks to monetize your content on both platforms. When it comes to blogging, there are a plethora of ad networks to choose from in order to monetise your site. As opposed to the YouTube Channel, you’re not limited to Google AdSense alone.

When you apply for Google AdSense and get refused for reasons beyond your control, it can be disappointing. If you have a blog, you can simply experiment with other possibilities, but if you have a YouTube channel, you are stuck. If you want to succeed, you have to keep trying until you succeed, but if you follow the rules, you shouldn’t have any problems getting accepted.

Variety is, after all, the spice of life. Isn’t that so?

  • Outsourcing

In blogging, you can get to a stage where you outsource your content creation while you focus on other aspects of the business or different businesses entirely. This means that you get to hire a team of writers who do the writing job for your blog. 

Your readers and fan base won’t notice that you aren’t the one doing the content creation and they will keep engaging with your content as much as they were doing even when you were doing the content creation yourself.

However, for a YouTube channel, you have to keep being in the video because your audience associates with not just your name, but your face and voice. 

So it will be really hard outsourcing the main content creation. You can only outsource the scripting, editing, etc but not the content creation itself. This means for you to keep engaging your audience, you have to actively be there in your content.

  • Control

If you love freedom and owning your own space. Blogging offers you the flexibility to do whatever you want with it such as customizing the look and style to suit your taste. Also there is no fear of account termination as is obtainable with YouTube. 

Which Is Better YouTube or Blogging: My Verdict

We’ve seen that blogging and YouTube are both profitable and interesting online enterprises. They both have advantages over one another, as well as a lot in common.

So there is no obvious winner in the debate over which is better blogging or YouTube is. So which one you should begin with will be determined by a variety of criteria such as your strength, passion, and so on.

But first, a personal message. If you have the time and resources, I recommend that you run them both because they will complement each other nicely.

However, if you already have an established blog. It’s time to turn your written content (blog posts) into videos by starting a YouTube channel, and vice versa.

CONCLUSION

I genuinely believe I have offered an unbiased verdict on this topic which is better blogging or YouTube justice and I hope you enjoyed the article. if you have further questions or concerns on this topic or a related one. Please drop a comment in the comment box below

 


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