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If you want to rank in Google, the first thing you’ll need to do is figure out your domain authority (DA). In fact, if your DA isn’t high enough, you may not even rank at all!
Fortunately, there are plenty of things you can do to improve your DA and get the results you want from your marketing campaigns. Here are 10 ways to improve domain authority. Follow them, and reap the rewards in 2022!
Before we dive into these ways to improve domain authority, let’s take a look at what this means and why it’s important.
What is a Domain Authority
A domain authority (DA) is a score that measures how strong and trusted your website’s domain name is as an online property. It measures the influence that your website has over others; in other words, it tells you how likely you are to rank on top of the search engine result pages (SERPs).
Why is it important?
Your website’s DA can have a significant impact on its search rankings, and it’s also one of the most important factors when it comes to your site’s SERP ranking ability.
While search engines like Google and Bing use complex algorithms to determine domain authority, there are also some factors that can increase or decrease it as well as some easy-to-implement techniques to help improve your score.
So if you want to improve your website’s DA score and boost your search rankings Here are ten ways to do so.
10 Ways To Improve Domain Authority In 2022
Follow these 10 ways to improve domain authority and watch your site take positions in search engines result page (SERPs)
1) Build a Strong Website Design, Layout, Content and Domain Name
The most common way to improve your domain authority is to focus on your website design, layout, content and domain name.
While there are numerous ways to improve domain authority, focusing on your website design, layout, content and domain name will have a significant impact on how easy it is for Google to correctly categorize your website in search results.
All of these pieces work together to form what we call domain authority (or site authority) — a number which gives you an idea of how well Google can trust a particular website or webpage.
By improving these areas of your site, you are simultaneously making a strong impression in search engines and strengthening your online presence.
Consequently, when you reach out to potential clients, they will recognize your brand and be impressed by how professional it looks. Working on these areas of improvement can give you a solid foundation for success.
So if you want to improve your site’s domain authority by 2022, start by making sure these four factors align with each other and are in sync.
- Highly responsive Website
- Beautiful UI and easy UX design
- High quality and user generated content
- Keyword-based or brandable domain name
2) Optimize Your On-Page SEO
Having a website is pointless if no one sees it. So the first step to improving your domain authority is making sure you have an optimized website with good keyword choice, useful content, and an easily-navigable site layout.
Essentially, on-page SEO refers to everything that has to do with keywords, snippets, and overall structure including all of your website’s metadata and the actual content. It is essential for strong domain authority, however not every website owner understands this and know how to go about it
optimizing your on-page SEO signals to Google that people are interested in what you have to say — which will further boost your search ranking.
Since Google reads content on a page (and not off) by using keywords, you need to make sure they are included on each page of your website.
Even something as small as having an image alt tag with a keyword in it can improve your click-through rate, which helps with SEO.
So optimizing On-Page SEO improves your domain authority and will help people find you in search engines. This is where all of your keywords should be implemented.
It’s always good practice for a website owner to always check for how best he can improve his site’s on-page SEO
Fortunately, there are tons of tools that can help you with such tasks. One of such is Semrush. So if you want to see where your site can need improvement, plug it into SEMrush and check out some of their on-page optimization tools like keyword density checker or on-page SEO report.
Once you identify what needs improving, work on it immediately by yourself if you have the know-how or reach out to an expert in that niche who can help guide you through those improvements.
This is one of the surest ways to improve the domain authority of your site
2) Link Building
Like it or not, link building is still a critical part of SEO and one of the several ways to improve domain authority. So to reach your 2022 goals, you must implement an effective and consistent strategy for building links.
Links drive visibility and provide both relevance and trust ratings for search engines. It is a cornerstone of search engine optimization
And if you’re hoping to win over Google by 2022 and beyond, think about a strategy that involves both strong external and internal links. The latter means creating content that naturally invites users to click through via contextual anchor text within your website while the former means links from external sources
So What is Link Building by the way?
Simply put, link building is about creating links to your site.
That being said, there are more ways to do it than ever before. Here are a few ways to improve domain authority in 2022 by increasing your link profile.
Start by getting creative with your link-building strategies.
(a) One sure good tactic is writing guest posts if you run a blog site. For instance, you could offer guest blogging opportunities to some of your industry’s top influencers and bloggers.
Focus on relevant, high-quality websites that are likely to link back to you. People will often be willing to link back if there’s a place that makes sense within their content area.
(b) If you’re an e-commerce site, consider sponsoring high-traffic blogs in your industry (in exchange for product mentions) and getting mentions of yourself on forums such as Google’s Webmaster Central forum and others
(c) Don’t forget that social media tools like Facebook, Twitter, and Reddit all carry some weight when it comes to improving your domain authority.
These outlets may seem less authoritative than traditional news sources but they have built-in audiences of millions who could lend powerful visibility to your brand over time but only if you participate consistently across these channels. For example, you could do an AMA (Ask Me Anything) on Reddit.
The ideal outcome would be some combination of traffic from organic searches along with targeted brand awareness on social media platforms…
(d) Purchase links from platforms that are reputable. While these approaches may sound risky (and are pretty controversial), it’s always good to stay ahead of the curve when it comes to increasing domain authority!
And finally, find out where other successful business owners have been securing links and go after those same opportunities.
3) Understand Social Media And How It Works
There are five major social media platforms that you should be thinking about when it comes to improving your domain authority.
Each platform has its own eccentricities, and it’s worth spending some time with, even if it’s only for a few minutes. They may, however, be more or less relevant depending on the speciality you’re pursuing and who your target audience is.
If you’re creating content for millennials who spend most of their time on Facebook and Instagram, LinkedIn might not be worth your effort; but, if your target audience is primarily senior-level executives with outdated work skills, LinkedIn may be necessary.
Make sure you understand where your target audience spends their time on social media and adjust your strategy accordingly.
While cramming them all in right now may seem impossible, after you realize the benefits of one or two of them, you’ll want to be active on all of them. Don’t worry; begin slowly and progressively expand your workload.
Everything you need to know about each social media platform is included below:
On Twitter, keep relevant topics and hashtags in mind as often as feasible (at least once every hour).
One way to do this is to use Buffer or Hootsuite to set up automatic mentions; these services will automatically mention people you want to follow back (as well as hashtags) several times per day so that new followers see those things right away rather than seeing stale tweets from weeks ago, which will quickly lose their interest.
On other social media platforms like Facebook and Pinterest, make sure you’re interacting with others frequently, especially ones outside of your sphere.
This will make them more likely to stay interested in what you share since they’ll feel like they’re getting a glimpse into your actual life (which is something many marketers aim for).
They’ll also tend to share updates you share with others because there’s still value there for both parties involved. If all else fails and engagement continues dropping off, consider revamping posts in order to find a better rhythm based on when your followers engage most often.
Though social media plays a significant role in search, there are some instances where it could actually hurt your page’s domain authority. Before pushing content to major platforms, be sure to analyze their impact on your site’s ranking.
Look at metrics such as how long visitors stay on your website and whether or not you’re getting leads from these visits. If not, then it may be time to re-evaluate what strategies you’re using on these networks
4) Build An Email List and Use Email Marketing
One of the most powerful ways to improve your domain authority is to start an email list. What does building an email list have to do with improving domain authority?
Well, a lot actually.
Email marketing—whether you’re using it for promotions or product launches—is one of the most successful and profitable digital marketing strategies there is. It’s one of the most powerful traffic banks that can continue to bring highly targeted traffic to your site. This in turn signals to search engines that your website has relevance and quality which ultimately improves your domain authority.
So building an email list is one of the easiest ways to improve your domain authority. Anytime you post content online, encourage your readers to sign up for your email list.
This will ensure that you stay top-of-mind with potential buyers when they’re ready to buy, and if you’ve set up an effective email marketing strategy in tandem with your website, it can help you turn those site visitors into paying customers.
The best part? Building an email list is easy when you know-how.
There are a number of great resources out there on how to grow an email list, but here are two major points that explain all about it:
- Incentivize followers:
There are a variety of ways to incentivize following your brand on social media channels.
Give them exclusive access to new products, discount codes, coupons – anything that helps them feel like their following your brand makes them stand out from their peers.
If you don’t have a product available yet, use incentives like follow-along blogs or early bird special announcements for preorders. Remember – make sure any incentives tie back to your brand somehow, even indirectly.
- Have a strong call-to-action:
Similar to building an email list, having a strong call-to-action encourages click-throughs and conversion on your content.
When someone reads something you’ve posted online, try giving them multiple reasons why they should take action right now (call-to-action). For example: Download our free eBook before Sunday at midnight! Etc
5) Guest Blogging
The best way to improve your domain authority is to get quality backlinks. One of the most effective ways to do that is through guest blogging.
Writing content for someone else’s website will not only help you gain a foothold in your market but will also drive traffic back to your site.
Additionally, articles with more links are generally more trusted by search engines, improving domain authority and therefore SEO.
Find websites within your industry that accept guest posts and reach out to them about writing one for them. Explain why you would be a good fit for their website and how it could benefit both of you.
Most reputable websites should accept guest posts from time to time. If they don’t respond to you or turn down your offer, move on—there are plenty of other fish in the sea.
Once you land an opportunity with a popular website (and continue delivering high-quality content), don’t forget to include a link back to your own site!
When including a link to your own site on another website: Be sure that it doesn’t look spammy (spam filters can ding you if too many users report spammy-looking links).
Include at least three other high-quality links on each page where there’s one pointing toward yours.
Just make sure they’re relevant to what you’re posting. Ask your readers if they know any friends who may be interested in what you’re saying before linking offsite yourself. Your goal here isn’t just to build links; it’s to connect people with things they’ll find valuable.
Other types of backlinks: Outside of guest posting, there are still other great methods for obtaining high-quality backlinks and improving domain authority. Commenting on popular blogs, citing useful data sources, creating infographics, and having others share your work all improve domain authority over time.
6) Reputation Management & Branding
Search engines are not a push button proposition. It takes time to build links and social signals to achieve high domain authority, but over time and with patience your efforts will pay off.
You can also improve your site’s domain authority by addressing bad links and improving reputation management.
In 2022 there will be new ranking factors that will place more emphasis on reputation management and brand building as it relates to your link profile.
In order for you to compete in Google’s top 10 for commercial keywords you’ll need some serious high DA-quality links pointing back at your website, especially if you already have a significant number of low quality backlinks pointing at your page from untrusted sites like forums or scraper sites.
Improving your reputation and branding should be a focus in 2022.
a. Make sure every resource you create has unique, authoritative content associated with it; you should aim for the same content with the same URL but never same content with different URLs.
It is an easy way to improve domain trust and value (as well as help Google see what’s important about any given web page) if all your pages get indexed properly by search engines
b. Improving guest posting is another way (and probably one of the most effective) to improve how Google views your websites’ content/brand online; we’ve already seen how guest posting can improve SEO results when done correctly – so take advantage of guest posting opportunities
c. Developing resources around events or conferences is another strong strategy that works well in building your brand and improving its overall perception on the internet. But only do these things after developing a solid reputation around various industry specific forums
d. There are other excellent ways to improve domain authority, such as acquiring links from high DA sites in trusted neighborhoods (e.g., contextual links pointing at appropriate internal pages within larger sites).
In fact, getting higher-quality links may eventually replace citation-based linking strategies altogether because they work better both qualitatively and quantitatively
e. Understand that even more than just creating a high quality website and backlinking to it intelligently, much of future link acquisition will depend on whether or not people like you!
This goes hand-in-hand with improving your brand: If everyone likes you then there’s nothing stopping them from giving you a link
f. Understanding that there’s no substitute for great content (i.e., domains and backlinks built upon hard work), be careful who you allow to build links to your site
g. Watch out for black hatters: While I don’t think everyone needs to fear losing their rankings as quickly as Matt Cutts suggests might happen in 2022, there is a real reason behind his prediction
h. And lastly– make sure to watch out for new penalty signals! PageRank Sculpting, Hacked Sites, Excessive Link Networks…the list continues to grow longer and longer each year
7) Get involved In LinkedIn Groups
Being active in LinkedIn groups can do wonders for your domain authority. It’s one of those no-brainer tactics that are worth pointing out.
LinkedIn groups are discussion forums where professionals gather to ask questions, share ideas, and offer advice.
When you join a group, it’s like getting instant access to a rich pool of connections and content—including valuable insight into your industry.
When you join a group and post valuable content, members will become familiar with your name and may want to connect with you.
The more active you are within a group, particularly when sharing insight, engaging in discussions, and requesting feedback from others, the more influence you will have on Google search results.
So, next time you head over to LinkedIn… be sure to check out any groups that may be relevant for your business or industry!
Groups also offer advice and resources about specific topics—including SEO.
Make sure to add value by posting helpful information in your groups that show others how they can improve their content marketing strategies or bolster their own SEO efforts.
You’ll need to have a LinkedIn profile before you can join groups, but once you do, start taking advantage of them right away. It is one of the easiest ways to improve domain authority
8) Stay Active In Forums and Communities Online
While you can be effective at improving your site’s authority just by publishing quality content and links, there are additional ways to improve your domain authority.
For example, staying active in online forums related to your niche can help you connect with other people who will then link back to your site naturally, as a result of discussion in that community.
Another way is to contribute to guest blogging communities—blogs written by a group of experts who regularly publish guest posts on each other’s sites.
By contributing to their content (either your own or linking out from theirs), you build both social and content-based links for better search engine rankings.
These are two examples; there are certainly others out there.
Just take some time to look around online to see what works best for your industry. There is no secret sauce when it comes to improving domain authority; everyone builds their website differently so if you want yours to rank higher, try experimenting with different strategies until you find one that works best for your target audience and industry.
9) Create User Generated Content
Content marketing has proven to be an extremely effective method of getting your name out there and one of the ways to improve domain authority of your website
If you aren’t up on content marketing, it’s essentially any piece of content that is created by your business, then shared with your target audience.
By creating content that relates to your product or service, you’re encouraging others to participate in your site and refer their friends. These types of links can help to boost your domain authority.
Take advantage of user-generated content by encouraging people to share what they’ve learned through contests or events where they have a chance at winning something for sharing their experience with your company.
Even better: if you create an actual tool for users where they can publish new posts, product descriptions, etc., all from within their own accounts (perhaps a WordPress plug-in), it will not only increase engagement but also provide a direct line between those people and your brand.
The people who read and share your content are essentially forming a relationship with you and are more likely to make a purchase from you in the future.
Also, you can try writing a white paper or report.
These types of reports always rank high in search engines because they cover topics so thoroughly and authoritatively, making them useful for readers as well as search engines.
Make sure to include all available information for readers, such as contact details (including email), mailing address, physical address and phone number(s). Make sure you pick keywords that are associated with your brand for maximum SEO impact.
10) Focus On Local Search
While local search doesn’t drive as much traffic as other sources of Internet traffic, it does tend to convert better—meaning you’ll have a greater chance of building domain authority and ultimately making a sale
It is a simple concept. If your business is located in one specific area, local search can help give it more visibility online—because that’s where people are searching.
According to WordStream , 90% of searches on Google and Bing are keyword-based. Of those keyword-based searches, 70% are location-based.
What does that mean for you? You need a strong presence locally.
Make sure potential customers can find you using their smartphone with local listings and maps; also make sure they know how to get in touch with you directly, like through your phone number or website address.
These two steps will help improve click-through rates (which ultimately translates into more leads) by giving users an easy way to contact your business or find information about your product/service.
This helps build trust and makes them feel confident enough to purchase from you instead of from someone else who might not be as trustworthy.
While domain authority has been around for years now, it’s still one of the key factors in determining the search engine results on Google, Yahoo and Bing. The higher your domain authority, the more likely you are to see your content rank well in search engine results pages (SERPs).
So we put up this article listing 10 ways to improve domain authority while building your website or before working on an existing one. I hope you found value as usual
Should you have any questions or contributions to make. Kindly leave a comment down below. Keep winning!