Do you want to increase your blog traffic?
We all want to get more traffic to our blogs and website, but we often don’t know where to start or what to do to achieve this goal.
A great way to attract new readers to your site and increase your blog traffic is to repurpose your existing content into different formats, such as webinars, podcasts, screencasts, and email newsletters.
When you distribute your information in numerous formats, you not only reach a larger audience than you couldn’t previously reach, but you also greatly improve the likelihood that they will share it with their own audiences.
In this article, we’ll show you how to repurpose your content into three popular forms, each of which will help you significantly increase your blog traffic.
But first, we’ll take a closer look at what content repurposing is and the main advantages of doing so.
What’s Is Content Repurposing?
When it comes to blogging, content repurposing refers to taking previously published information and repurposing it in a new way.
More elaborately, Content repurposing is a content marketing strategy where you take one piece of content and then use it in multiple ways, platforms or channels.
For example, you could take one interview on your podcast and turn it into a shorter transcript post on your company website.
Or, you can take an ebook chapter and turn it into a social media meme, infographic, or email template.
Content repurposing allows you to get more bang for your buck — simply put, if you can develop one piece of content that serves many functions, you’re maximizing your time and energy while also raising brand exposure.
When done appropriately, content repurposing will boost your website’s traffic.
Many marketers use content repurposing to increase their website’s visibility in search engine results pages. Sites that rank well in Google’s results for specific keywords are rewarded with large amounts of traffic, so many marketers use content repurposing to increase their website’s visibility in search engine results pages (SERPs).
Keys Benefits of Content Repurposing
It’s not just one of your responsibilities as a blogger or content marketer, it’s also one of your best opportunities.
Because it offers you a chance to repackage, reuse and resell older content and increase its traffic potential.
Increasing traffic is an ongoing challenge for all bloggers — especially those who work with smaller or newer sites and publications that have yet to gain significant traction — but by repurposing your existing work as new pieces, such as ebooks or whitepapers, you’re giving yourself a lot more opportunities for exposure in different channels.
You’ll be able to reach audiences you’ve already attracted, increasing chances they’ll click-through to visit your website, but hopefully bring along other people who see their friends sharing something interesting on Twitter.
That’s what we mean when we say content repurposing can help increase your overall web traffic. And there are lots of other benefits too!
Here are three of them…
1) Increases Search Rankings –
We’re talking about increased search rankings beyond keywords linked to that specific post/piece of content.
In fact, if a previous post contains certain keywords relevant to whatever you decide to repurpose next then these words will act as tags, making both posts findable via search engines (see #3 below).
So not only will repurpose posts get seen again by people looking for related terms; it also increases your odds of being found from searches containing related keywords from any previous repurposed works you’ve done!
2) Repurposed Content Reduces Workload & Boosts Productivity–
If you have a full-time job or don’t want to burn out from spending too much time writing, reusing previous content can help you reduce workload while also enhancing productivity by reducing duplication of effort.
Yes, putting together a comprehensive resource guide takes longer than rapidly summarizing everything in a blog post, but once it’s done, you’ll never have to write about those topics again! This can save you time each month if the resources are popular and useful for a long time.
And, should you ever want to revisit one of your older resources, you know you can easily do so. The original still exists online, so anytime you’d like to write up a short summary of it — simply go ahead and do so.
Anytime you have information that could potentially be useful to others over multiple years, consider saving time today by repurposing it now.
Even if your audience isn’t very large right now, you never know how many people may read your how-to guide or ebook later. This doesn’t happen often at first — heck, most likely nobody reads anything until well after publishing—but in time repurposed content ranks well enough within Google’s index to start getting discovered through future organic search traffic.
3) Links to Original Content Help Visitors Find New Things –
Each repurposed piece of content becomes a permanent part of your archives, but does your current set-up make it easy for people to explore related content and items you’ve written on topics similar to those covered in previous posts?
Ideally, any time you repurpose a post from months or even years ago that contained backlinks to other related posts, then you’ll continue linking back to those other pages whenever possible — hence increasing their organic search traffic too!
More links mean better chances of getting indexed by Google. Think of it as referring everyone who asks where they can buy your product to places that sell it instead of providing them links directly to your homepage.
Likewise, you can use a repurposed post to provide readers of your older content a way to discover other related articles. A smart reader will eventually pick up on common themes and subject matter among several of your resources, but sometimes they don’t notice those connections immediately.
It takes time for people to develop familiarity with your brand and trust in you as an authority on any given topic — which can take weeks or months if they’ve never heard of you before.
Repurposing content gives you a chance to link back to related posts in your archives, increasing traffic to them long after they were initially published — so long as links aren’t broken due to site migration or improper maintenance!
By republishing existing content, you may start enhancing your site’s search engine exposure in three ways.
1) Rewrite Old Content.
Using software or a team of people, you can rewrite older pieces of content into more keyword-friendly versions – often called remarketing, since it makes existing readers aware of newer versions (remarks) of your existing posts.
This is done all day every day at sites like Yahoo! News, and CNN – these sites benefit from having different headlines for different groups of users; you should do exactly the same thing by making one post optimized to be shown only when somebody searches for something while making another optimized to appear when somebody browses around looking at what else is available on your site but not looking specifically for anything in particular.
These two strategies aren’t mutually exclusive – you may want to offer both options on each page
2) Create Videos From Existing Content .
Instead of rewriting older articles into entirely new ones, you can also just create video versions of them.
Video creation tools like Wistia and Animoto make video creation extremely easy for people who know how to write but aren’t particularly creative – which includes almost everybody who runs a business today.
After creating videos from previous articles, simply add them to your site along with links back to the original source material, increasing its value while boosting traffic because videos always perform better than text alone.
3) Turn Articles Into Infographics
Just about every internet user has some exposure to infographics, but still few brands take advantage of them.
Infographics are basically visual representations of information designed to be quickly digested and easily shared across social media platforms like Facebook or Twitter.
They’re rarely used correctly because they require professional design expertise most small businesses don’t have access to, but some free services will allow you to do it yourself if you’d rather learn those skills than pay someone else.
There are other several ways you can repurpose your content, apart from these three major ways. For example:
- If you’ve published an eBook on one topic but discovered that your target audience is more interested in another, instead of trying to sell them your eBook, you can publish a summary of that content on your own website.
- Similarly, you could base a new piece of content on text from an eBook – producing an engaging article around each chapter would make it easier for readers to consume and more likely for them to share it online with their friends!
- Turning static blogs into video or audio podcasts is another option to repurpose information. True, converting a static format (text) to an interactive format (video/audio) consumes more bandwidth, but bandwidth has never been cheaper, and most modern PCs now support high-speed streaming video. Podcasts are particularly advantageous since they provide an extra distribution channel; even those who do not read blogs may listen to podcasts while commuting, doing chores, or exercising at the gym.
Also worth noting: many people tend to multitask while browsing websites; sometimes our eyes will see something on-screen while our hands do something else entirely! This tends to happen when we’re tired, bored, or dealing with stimuli overload
If people visit your site without paying attention to every word you write, how effective is anyone’s sentence going to be?
In such cases, using visual cues rather than just relying on words increases your odds of getting through and making an impact on viewers. Overall, I think it makes sense to think about content marketing like sales: no matter how good a product may seem initially (in this case content), success depends largely upon consistently delivering value over time.
If you focus too much on only getting traffic today – while neglecting future growth – there’s little chance you’ll succeed long term.
When it comes to content repurposing, you have a lot of options. You can always rewrite content that’s worked well in different formats (for example, making a video out of an infographic or vice versa).
Some people think that repurposing means simply taking an existing piece of content, copying it, posting it on a different website, or sharing it on a different platform—but that’s not always how it works.
Instead, with proper planning, your content can be relevant for years—and continue driving additional traffic long after its first posting. Don’t forget: Content has value; treat your work as something that deserves continued attention from readers.
If you want to increase your traffic with content repurposing then focus on quality pieces over quantity and make sure everything is geared toward moving people toward action in some way.