How to Build Backlinks For Free

How To Build Backlinks For Free 2022: 10 Best Ways

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One of the first concerns that come to mind when starting an online business and learning about internet marketing is how to build backlinks for free. But this shouldn’t be the case because there are a variety of ways to build backlinks without spending any money or signing up for any expensive services.


By writing articles on sites that allow guest posts, and posting them on social media like Twitter, Facebook, and LinkedIn, you can get your content in front of thousands of people who will hopefully link to it. 

While this may not work instantly and may require some time and effort on your part, it’s well worth it if you can build high-quality backlinks this way rather than paying for links from service providers.

So if you are a blogger, a website owner or planning start to a blog and would like to learn how to build backlinks for free, then you’ve come to the right place! 

In this article, I will show you multiple ways on how to build backlinks for free and how to improve your search engine ranking without spending any money.

However, before you start exploring ways to build backlinks, the first thing that you need to understand about backlinks building is what backlinks are and why they are important for your website? 

Don’t miss out on this epic resource!


What Are Backlinks?

A backlink is a link from another website to a website. In other words, it’s just a connection from one website to another.

There are two types of links: inbound and outbound, which are further classified into Do-Follow and No-Follow categories.

The former has greater weight with search engines because it’s an endorsement that you’re a valuable content source, whereas No-Follow is less meaningful but allows others to access your content from their own sites.

Getting more backlinks implies more traffic to your site, regardless of how you look at it.

Search engines prefer websites with a lot of backlinks, so if you want people to find your site when they’re looking for specific terms, it’s critical to have a lot of them. start building them. 

Why Do You Need Backlinks?

Why build backlinks? The real question is why not build backlinks?

If you want people to find your site or content, you need to be found. That means having relevant, interesting, and correct links pointing at your site. 

It also means that if somebody clicks on one of those links and then visits your site, they will quickly see whether or not they are interested in what you have to say. 

Backlinks are how search engines know where to rank your website, and consequently how many people will click through to your site. 

There’s no point in writing a fantastic piece only for nobody to read it because you can’t get anybody’s attention!

If a lot of high-quality websites link back to you, it improves your ranking. On one hand, high-quality links improve your rank; on the other hand, poor-quality links can lead to a penalty. 

The capacity to help you rank well in search engines is why you need backlinks and should learn how to build backlinks for free.

The popularity of a page (as measured by backlinks) is used by Google’s algorithm to determine how relevant it is to any particular search.

It’s a little more complicated than that, but building backlinks for your website is one of your most crucial SEO jobs. Obtaining links, on the other hand, isn’t always simple or inexpensive; it needs preparation and effort.

The solution? 

We have in this post compiled a number of cool and effective strategies on how to build backlinks for free, so read on!

Although applications like BuzzBundle and Raven Tools can automate all of these tasks, I recommend doing them all manually at least once to have a better knowledge of how everything works. When you’re ready to start automating, it’ll be a lot easier.

These manual methods of how to build backlinks for free is what this post is about

What To Do Before Building Backlinks

A) A/B Test Your Content

Before you start learning how to build backlinks for free, there are a few things you should know. It’s a good idea to double-check your work every now and then.

This is because you must ensure that your material is distinctive in order to stand out from the competition. An A/B test is one approach.

When you conduct an A/B test, you simultaneously display two distinct versions of your content to evaluate which one performs better.

On a very tiny scale, this is possible (i.e., showing one post title and one image in a social media post). It may also be on a much greater scale (for example, showing two fully separate posts with completely different pictures, titles, and other elements).

That way, you’ll be able to see which writing or design styles work best for your target demographic. This gets us to our next point: always keep an eye on what’s working well for your audience! Continue in this vein. Pay attention to what they’re saying, and make adjustments as needed.

This will greatly assist you in obtaining backlinks since you will be able to focus your efforts on the types of content and methods that are most effective in obtaining backlinks to your website.

B) Analyze Your Competitor’s Backlinks Profile

Your competitor’s backlink profile is a huge indicator of how to build backlinks for free and how to build links overall. 

By analyzing your competitor’s backlink profile, you can start to see what types of links are working best for them, and then leverage those same techniques on your own site. 

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You don’t need pricey analysis software; a free tool like Ahrefs can let you swiftly and easily analyze your competitors’ link profiles.

Moz’s Open Site Explorer (OSE) is a wonderful place to start if you want a more in-depth look at how you compare to your competition. It not only displays their exact anchor text distribution, but it also provides recommendations for how they might enhance their profile over time.

Remember that link building doesn’t have to be complicated or take months of work to pay off: all it takes is a little bit of research, some basic outreach, and you’ll soon be building high-quality backlinks at no cost. 

Remember: The majority of people still trust organic search results more than paid ads — so get started building your authority today! 

Allowing yourself ample time before launch day will ensure that you’ve hit every important step along the way and gotten every possible advantage out of how to build backlinks correctly.

C) Build Linking Relationships

The best way to build backlinks for free is by building relationships with other sites in your niche. By building relationships, you can increase your chances of getting links through guest posting, reciprocal linking, etc. 

Even though it’s impossible to have a massive link profile overnight, you can start off by linking out to quality sites within your niche. Build relationships with these people and help them out; they may return the favor down the road! 

Commenting on their content, submitting your own pieces, exchanging tweets, sharing Facebook posts/shares, and so on are all viable options. Just keep in mind:

When you do it, be honest – rather than just trying to get free backlinks, be a source of information!

As you continue to provide value online, your natural relationships will increase.

Also, remember that any formal agreements are possible; I’m sure most bloggers would agree to exchange some type of exposure for more traffic or new leads. 

Remember that it’s always easier to ask someone for something before doing anything yourself (e.g., asking if they’d like you to post your content first) because then, that person has no choice but say yes.

10 Sure Ways Of How To Build Backlinks For Free

1) Use Social Media

One of the best strategies on how to build links for free is by using social media. Just promote your content on social sites like Twitter, Facebook, and Instagram. 

So yea! Social media is a great source of quality backlinks. After all, that’s what social media is for, right? It’s true you can use it to find new customers but you can also tap into your existing customer base and try to increase your visibility in their eyes. 

Give them something of value. For example, showing them some good Facebook marketing techniques or tips on how to get more out of Twitter assuming these relate to your niche, and they may just share your content with others on their own networks. 

Offer a free download if you’re offering a product or service, and ask individuals in your niche whether they’d be prepared to tweet about it in exchange for exclusive access.

Examine other people’s hashtags and interact with them by sharing their material or reacting to their remarks.. 

Make sure you’re not spamming other people’s accounts, but rather engaging with them in relevant ways.

Because of your credibility and expertise, others will be approaching you for guidance and linking back to your content if you establish yourself as an expert in your field by communicating with others.

If you use social media correctly, you may boost visitors and backlinks on a daily basis without spending a dime!

Like-minded professionals will swiftly spread the word, and you’ll soon have more backlinks than you can handle!

Whatever type of website you have (information, affiliate, e-commerce) and you really care about how to build backlinks for free. Do not ignore social media and the trick is, to provide useful information or ideas without overselling your product. and also be sure to use captivating visuals and easy reading instead.

2) Create Shareable Content

It’s easy to see why so many people love infographics. It’s visual. It’s interesting. It attracts backlinks. Content that’s shareable, is content that gets backlinks—which is exactly what you want to happen when building links for your site.

No matter what type of industry you’re in, chances are someone out there has written about it—or will write about it.

If you can build a relationship with a blogger or writer who frequently covers topics related to yours, and find a way to work together, great things could happen. You’ll get exposure and possibly a link

Also, social media has become an essential part of most companies marketing strategies. The more followers you have, and thus, sharers of your content, the more likely you are to attract new customers.

A major driver of social media success is high-quality content; so consider creating shareable content that can be posted to your company’s social channels for maximum effectiveness.

Simply generating lots of links isn’t enough; you need to focus on quality over quantity by creating shareable content that resonates with your target audience.

Not sure what will resonate? Ask them! Create a survey or poll about topics you could write about, gather customer feedback and analyze their responses to gain insight into topics they care about and would share online.

Then use that information to create relevant content that highlights your expertise—not just what you want them to hear—and make it easy for potential customers to share it.

If a piece of content gets shared several times, then each one of those shares counts as a backlink from another website pointing back at yours—so make sure yours is worth sharing!

Sites like Buzzsumo allow you to search up any topic (from Facebook engagement metrics to Pinterest pins) and tell you which pieces get shared most often via social media.

All that said, I wouldn’t recommend making an infographic unless you have at least one other piece of content already published on your site.

This shows potential linkers that not only do you have an interest in their topic but also give them something relevant to link to (i.e., an inbound link opportunity).

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So save making infographics until after you’ve laid some groundwork—it might take longer to create than some other forms of content but will likely pay off in spades later on!

3) Comment on Relevant Blogs

Finding blogs related to your own niche and commenting on their posts is another sure method if you are looking for how to build Backlinks for free. 

If you have the time and are very interested in how to build backlinks for free, you should start leaving insightful comments on blogs that are relevant to your niche and watch your backlink.

Other readers will see these comments, and if they like them they might bookmark your profile or follow you in return. 

Of course, it’s easy for other people to use a disposable email address when leaving comments, so it’s hard to know who is following you and why. Make sure that any posts you make are valuable and worth reading—this will make it more likely that visitors don’t mind leaving a trace of their visit for others to find later. 

This method has a lot of pros, but it can be time-consuming if you don’t know where to look. But the worry, it’s easier to do than you think.

You can devote a week and search plenty of blogs in your niche by various keywords. Arrange them in a document and outline how many blogs and posts to comment on per day.

The content should be valuable enough such that others might want to share or link back to your website as well.

Also, use strong keyword-rich anchor text while linking out instead of vague ‘read more’ links. Do include a call-to-action whenever possible and in a short while. 

4) Use YouTube Videos

Another effective strategy on how to build backlinks for free is using YouTube. It is my personal favorite

YouTube lets you build a channel for your business or blog, where you can post videos about it (for example, if it’s a retail store, customer service movies, behind-the-scenes footage, or any other stuff you think might be valuable).

So, if you want to acquire backlinks from here, provide a link to your website or blog in your description! Each time someone clicks on the link, one backlink is created.

Then people who are interested in your business or blog content can find and visit it through those videos. You might not get as many views as some of the more famous channels out there, but at least it’s free promotion! 

Also know that videos are highly shareable, which means they’ll help increase your exposure. 

So when you create a YouTube video that provides value to your audience, you can also share it on Reddit, StumbleUpon, and other social networks. 

Plus, when potential clients view them they’ll see someone they can relate to talking about something they care about and instantly feel more connected to you and your business. 

Important: Do not spam or make videos with anything illegal like copyrighted music or trademarked products in them. Google will penalize you for these types of practices so be careful

5) Guest Post on Relevant Sites

Often when people think about how to build backlinks for free. They overlook or ignore guest posting because it seems to take a lot of work to achieve, worse still, a lot of site owners would ask you for some money to accept your guest posting proposal. 

This is not always so as guest posting remains one of the best ways how to build backlinks for free

How do you guest post for free and get backlinks for free?

If you’re just getting started, reach out to others in your niche who are at least slightly established. Tell them you love their work and request that they provide a link to one of your pieces on their website.

If that’s the case, include a brief profile of yourself in any e-mails or messages you send, and make it clear that you’d be pleased to guest post on their site or write for them. This is a terrific method to receive some exposure right away, and it’s also one of the finest ways to earn free backlinks.

So, if you’re looking for free and high-quality backlinks, it’s a good idea to publish on popular and relevant sites.

By guest posting on industry blogs, comment sections of popular websites, or through social media content sharing, you will be building relevant links for your website. 

For example, If you are trying to build backlinks for your real estate business, a guest post on an established real estate industry site is ideal. The link from that site would then appear naturally in Google search results when someone searches for information on related topics. 

Building up these types of links over time can help your business rank higher in organic search engine results. 

7) Create a Guide or Ebook


Well, don’t be 

Another mind-blowing method on how to build backlinks for free is creating guides or ebooks. 

But how? Stick with me!

You can create your own ebook on a subject you know about, or hire someone else to do it for you. 

Ebooks allow you to share your knowledge with others who would benefit from it, and they also serve as search engine optimized (SEO) material, attracting relevant traffic to your website.

As a result, you’ll have more opportunities to communicate with prospects, boost brand recognition, and convert leads into consumers. Creating an ebook takes time and work, but it will pay off in the long run in terms of SEO benefits.

If you have something that you have already written, or have a bit of experience with creating ebooks. This will pan out well

Hiring out an expert is another option if writing just isn’t something that comes naturally to you; as long as they follow proper SEO guidelines when writing. 

Hiring out may sound like it’s expensive but keep in mind that there are lots of freelance writers online for cheap or even free if you look hard enough.

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How will all of this help you build backlinks for free? You might still ask.

Well, the idea behind creating content to build backlinks for free is that you’ll be building link-worthy content and then giving it away for free with an ask to share and use your product or service. 

Just remember, you’ll want to make sure that what you’re offering is genuinely valuable and helpful, rather than just interesting. 

You may not think people will want your guide or ebook, but trust me—they will! And even if they don’t, they might know someone who will be interested in it. 

In any case, writing a guide or ebook to build backlinks for free can give you some much-needed exposure that can ultimately lead to more paying clients and projects.

8) Use Online Communities

Online communities are a great place to start if you’re looking for how to build Backlinks for free. The key is finding relevant, high-authority communities that fit with your target audience. 

When you join and participate in online communities, you establish yourself as an expert and build connections with others who share your interest. 

By participating in the discussion, providing useful links to your own site, and offering value to community members (as opposed to spamming them), you’ll be able to build high-quality backlinks for free that won’t get your site penalized by Google or other search engines. 

In doing this, choose high-quality forums with a reputation for reputable threads and a dedicated community of commenters. 

and avoid sites with obvious spam, such as cheap essay writing services. 

The better your content, the more likely people will click on it.

Now let’s look at some specific examples of good community platforms:

There are plenty of online communities and forums you can join for free (Facebook, Twitter, Reddit, and LinkedIn Groups, for example). 

All of these have varying degrees of popularity and authority; it’s best to research each one before picking it as your primary source of backlinks! 

In fact, these places are often full of potential links—you just need to know how to find them! When you’re browsing social media or search results, look at what other users post regularly. 

What types of content receive upvotes? Liking comments? 

Sharing articles?

If they reference their own website in their profile or posts (and have permission to do so), don’t hesitate to leave them a comment with a link pointing back to your website. 

These community sites tend to get more traffic than larger corporate sites but still provide opportunities for solid mentions on their pages and it’s an easy way to get a backlink because it’s a backlink that you control. 

Furthermore, when building relationships within communities, remember to link out to other websites rather than posting only on yours.

In short: always use interlinking when creating content on external sites. This will not only make your piece stand out more but also enable readers to find related information more easily – increasing traffic and keeping them on your page longer. 

Just don’t overdo it; too many links can make a piece seem like an advertorial!

Be genuine, nice, helpful, and share unique stuff. 

You will get reciprocation.  Linking from niche-specific blogs: 

9) Local Business Listings

Claiming and optimizing your local business listings is one of the simplest ways to obtain free links.

Do you own a company? Another free technique to gain backlinks is to list your blog or website in every local business directory you can discover.

You probably have a Yelp and Google Places listing if you own a brick-and-mortar business. Make sure your information is correct, and use these listings to connect back to your website or social media sites (including from any employee accounts).

Listorious has some further suggestions for how to develop local links, such as reviews, press mentions, events, videos, and so on.

If you live in a decent-sized city, there are probably a slew of sites where you can list your business—and they’re all free.

This method of building backlinks for free is especially suitable if your website is a product or service based site rather than an informational blog although it doesn’t hurt to try whichever one anyway.

The more listings your business has, like Yelp and Foursquare, also work to build backlinks to your website—meaning that they’ll boost SEO as well. 

And while you’re at it, ask around locally and put up flyers at popular hangouts asking people who walk by if they know anyone else who might need your service; chances are someone will pass along the word about what a great job you did cleaning their carpet or fixing their toilet! 

This is called word of mouth marketing—that many small businesses rely on heavily for success. Have enough clients, and before long you won’t need to worry about things like building backlinks anymore! 

But even after reaching that point, it never hurts to get creative when thinking about new ways to stay connected with your customers. 

So don’t ignore building backlinks simply because they aren’t always worth doing; in some situations where advertising revenue isn’t sufficient to pay bills and do what you love doing most–creating awesome content!–backlink building becomes a necessity .  one that should be embraced instead of shunned.

10) Participate in Online Forums

Online forums are a great place to build backlinks for free and increase your web presence. There are hundreds of niche-specific forums, giving you plenty of options to get involved in.

If you’re new to online marketing, get started by joining at least one forum and posting quality content related to your business.

After that, participate in discussions as much as possible by making thoughtful contributions that provide value for others.

You’ll not only gain new exposure and backlinks from your efforts but also forge valuable relationships with other website owners who might help promote your business later on down the road.

Don’t be afraid to reach out either; if you make a connection or two, try to offer your services or products in exchange for a link back or referral traffic


How to build backlinks for free can be a challenge, but the good news is that there are plenty of ways to do it! Whether you’re looking to boost your website’s credibility, attract new customers, or simply increase traffic to your blog, these ten easy ways to build backlinks will help you achieve your desired results on a shoestring budget. Give them all a try and watch your web presence grow!

I hope you found value in this post and if you have any questions or contribution to the subject matter. Kindly leave a comment down below.

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